Role
Responsible for end to end product design.
eBay Price Guide
Designed and launched a price tracking tool for trading cards.
Overview
Have you ever wondered how much your old Pokemon cards were worth?
I designed a new feature allowing customers to view real-time market values of their trading cards on eBay for the first time.
Team
1 designer, 1 product managers 5+ engineers.
Timeline
2022 - 2023 with initial launch and subsequent iterations.
The Problem
Finding out how much cards were worth on eBay was a very laborious, manual process. Secondly, eBay was losing to the competition due to data quality issues.
What we knew
Specific search patterns
Customers rely on a search-based workflow, browsing from broad to narrow query to better understand specific card value.
Untrustworthy
eBay market data is perceived as untrustworthy due to poor matches to searches and “fake listings”.
Market volatility
Trading card prices fluctuate rapidly, so understanding and being able to track these changes is significant.
User personas are fluid
Trading card customers typically buy and sell on eBay. Underscoring the need for relevant metrics and opportunities to transact on both parts of the market place.
Solution and outcomes
Designed and delivered a price tracking tool that aggregates and displays past eBay transaction data in a trustworthy, digestible, and actionable way.
Revenue
4x goal
Retention
40%
Unique users
>500k
Final design
Search and filtering
We learned in research that customers search interatively and are interested in viewing important factors like grade, variation, and buying format.
Displaying card value
Customers can understand how much their cards are worth on eBay for the first time through eBay market value metric, price trends and filtering, and aggregated volume stats.
Building trust
Customers can view the eBay transactions that power the dataset and pricing metrics above, therefore peeling back the curtain and building trust.
End to end demo
View more work:
eBay
Vault Submissions
Hole19
New features for golfers
eBay Price Guide
Designed and launched a price tracking tool for trading cards.
Overview
Have you ever wondered how much your old Pokemon cards were worth?
I designed a new feature allowing customers to view real-time market values of their trading cards on eBay for the first time.
Role
Responsible for end to end product design.
Team
1 designer, 1 product managers 5+ engineers.
Timeline
2022 - 2023 with initial launch and subsequent iterations.
The Problem
Finding out how much cards were worth on eBay was a very laborious, manual process. Secondly, eBay was losing to the competition due to data quality issues.
What we knew
Specific search patterns
Customers rely on a search-based workflow, browsing from broad to narrow query to better understand specific card value.
Untrustworthy
eBay market data is perceived as untrustworthy due to poor matches to searches and “fake listings”.
Market volatility
Trading card prices fluctuate rapidly, so understanding and being able to track these changes is significant.
User personas are fluid
Trading card customers typically buy and sell on eBay. Underscoring the need for relevant metrics and opportunities to transact on both parts of the market place.
Solution and outcomes
Designed and delivered a price tracking tool that aggregates and displays past eBay transaction data in a trustworthy, digestible, and actionable way.
Revenue
4x goal
Retention
40%
Unique users
>500k
Final design
Search and filtering
We learned in research that customers search interatively and are interested in viewing important factors like grade, variation, and buying format.
Displaying card value
Customers can understand how much their cards are worth on eBay for the first time through eBay market value metric, price trends and filtering, and aggregated volume stats.
Building trust
Customers can view the eBay transactions that power the dataset and pricing metrics above, therefore peeling back the curtain and building trust.
End to end demo
View more work:
eBay
Vault Submissions
Hole19
New features for golfers
eBay Price Guide
Designed and launched a price tracking tool for trading cards.
Overview
Have you ever wondered how much your old Pokemon cards were worth?
I designed a new feature allowing customers to view real-time market values of their trading cards on eBay for the first time.
Role
Responsible for end to end product design.
Team
1 designer, 1 product managers 5+ engineers.
Timeline
2022 - 2023 with initial launch and subsequent iterations.
The Problem
Finding out how much cards were worth on eBay was a very laborious, manual process. Secondly, eBay was losing to the competition due to data quality issues.
What we knew
Specific search patterns
Customers rely on a search-based workflow, browsing from broad to narrow query to better understand specific card value.
Untrustworthy
eBay market data is perceived as untrustworthy due to poor matches to searches and “fake listings”.
Market volatility
Trading card prices fluctuate rapidly, so understanding and being able to track these changes is significant.
User personas are fluid
Trading card customers typically buy and sell on eBay. Underscoring the need for relevant metrics and opportunities to transact on both parts of the market place.
Solution and outcomes
Designed and delivered a price tracking tool that aggregates and displays past eBay transaction data in a trustworthy, digestible, and actionable way.
Revenue
4x goal
Retention
40%
Unique users
>500k
Final design
Search and filtering
We learned in research that customers search iteratively and are interested in viewing important factors like grade, variation, and buying format. The includes context search and filtering, empowering customers to configure their dataset how they see fit.
Displaying card value
Customers can understand how much their cards are worth on eBay for the first time through eBay market value metric, price trends and filtering, and aggregated volume stats.
Building trust
Customers can view the eBay transactions that power the dataset and pricing metrics above, therefore peeling back the curtain and building trust.
End to end demo
View more work:
eBay
Vault Submissions
Hole19
New features for golfers